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Market Expansion for PropTech SaaS Scaleup
The Problem
The UK's fastest-growing PropTech wanted to expand from land assessment into property finance. They needed a low-risk approach to test these ideas, as they diverged from the existing business model.
The Approach
Product Idea Prioritisation
As Venture Development Director, Christina developed a framework to prioritise and test new product ideas, focusing on strategic impact and growth potential.
Customer Interviews
She conducted over 30 customer interviews to explore opportunities in property finance.
Product Development and Scaling
She led the development of an appraisal tool, and prototyped the finance service by making the first finance broker hire. Following initial success, she scaled the team, setting the stage for further growth.
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