You know that moment when someone says "that's a great idea!" and your heart does a little dance? (Mine still does, even after many years...

You know that sinking feeling when you're in the middle of a customer interview, and you realise you're just scratching the surface no...

Churn is like watching guests leave your party early—after you’ve spent all that effort planning and hosting. You’ve put in so much work...

In this blog, I want to talk about  getting end users on board for research calls—especially when your Sales team is pushing back :...

Fuzzy research goals are quietly bleeding your company’s budget. The key problem? Teams often are struggling to define clear objectives...

Most companies think they know their customers, but here’s the problem: They don’t ask the right questions. They either stick to...

You’ve probably experienced this: your product seemed fine at first, but over time, you notice it’s not hitting the mark—customer churn...