Customer-Guided Early Product Innovation
for a PR Agency
The Problem
A leading PR firm wanted to turn a successful service they'd delivered to one client into a scalable product.
They faced key challenges:
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Identifying which customers to target first
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Creating a clear value proposition
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Setting realistic success metrics
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Understanding the financial returns
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Deciding when to add more resources
The Approach
We created a simple, structured approach to help them find the right direction.
​Clear Testing Framework
We identified the most important questions to answer first, focusing the team on testing basic assumptions before making major investments.
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Decision-Making Process
We set up regular meetings with specific goals, helping the team make informed choices based on real data rather than guesswork.
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Financial Planning
We built simple financial models showing different investment options, helping leaders understand where to focus resources for the best returns.
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Customer Feedback System
We established a straightforward process to collect and use customer input, making it easy to improve the product based on actual user needs.
The Results
We accelerated decision making and saved significant resources.
More Efficient Team
The structured approach saved valuable time - critical since working on this new product meant less time for billable client work.
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Confident Leadership
Clear progress tracking and decision points gave executives confidence to continue investing in the new direction.
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Smart Resource Allocation
Our analysis showed that growing their sales pipeline would deliver better returns than building software right away - a key insight that prevented wasted resources.
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Faster Validation
By testing the most important assumptions first, the team quickly validated their product concept without unnecessary investment.
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Lasting Skills
We left the team with practical tools to continue gathering customer insights on their own, building this capability into their workflow.