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New SaaS Revenue Stream for Fire System Manufacturer
The Problem
A leading fire system manufacturer (installed at London's Shard and Abu Dhabi airport) wanted to launch their first IoT-enabled product, but needed to develop an effective Go To Market approach.
The Approach
​Customer Interviews
As Head of Digital Product, Christina conducted over 50 customer interviews and site visits and identified several key pain points that became the focus for the new product.
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Product Testing & Development
She then led the team to validate the app interface with 15 installers and end users, created a digital product strategy, directed product development with user story mapping, managed beta testing across customer sites, and coordinated the pilot launch, overseeing installations, contracts, and deployment.​
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