WHO THIS IS FOR
We help B2B business leaders
in Tech & Manufacturing
Launch new products successfully
Transform your technology or capability into a market-ready product.
Understand exactly what customers value and where to focus your development efforts.
Strengthen your market position
Understand your true competitive advantage.
Communicate it effectively to your target customers in Marketing or Sales messaging.
Ideal for:
-
Product & Engineering teams developing new solutions
-
Marketing leaders refining positioning and messaging
-
R&D teams commercialising technology
-
CEOs/Founders making strategic product decisions
OUR EXPERTISE
Proven results in complex B2B Industries
THE OUTCOME
Customer insights lead to up to 20% more growth
Discover
Discover new products and untapped markets by digging into what your customers really want but don't tell you directly.
Grow
Using insights to craft outreach messages and Sales pitches that resonate, to close more business.
Retain
Understand customers' real struggles and make changes to make them happy to retain them.
HOW IT WORKS
The 4-step process to get actionable insights
Step 1
Set Research Focus
Done with you - We identify your top-priority customer segments, map influence of stakeholders and list assumptions, ensuring the research is targeted for maximum impact.
Step 3
Conduct Research
Done for you - We conduct in-depth interviews with 10-25 (depending on project) targeted individuals, collecting valuable unbiased data from an external perspective and uncovering deep customer insights.
Step 2
Execute Outreach
Done for you - We utilise our extensive network and proven outreach techniques (including partnership with outbound agency) to schedule conversations with key current, churned and new customers.
Step 4
Analyse Insights
Done for you - We analyse the gathered information using proven design thinking and venture development methodologies to provide you with tangible outputs (persona cards, user journeys etc), data-driven answers and strategic recommendations.
OUR DIFFERENCE
By Business Leaders, for Business Leaders
Move faster
A focused sprint to deliver quick, actionable insights. We know from our experience in leading product teams in businesses that speed matters - a lot!
Get relevant insights
With our B2B specialism and past leadership roles in startups, scaleups and SMEs we will make the insights relevant and actionable.
Bring your team along
We enable you for the long-term. We believe that getting insights is like a muscle you can train - and you need the knowledge in your team for future success.
ABOUT
About The Founder
Christina Brugger, Chartered engineer and former VP Product and Venture Development Director in complex B2B industries.
Launched multiple products generating millions of dollars in revenue.
I specialise in new product development and customer insights, starting from problem validation with customers, creating and testing solutions and building and scaling products and services that suit user needs and drive business growth.
1-hour interview training
We provide training to your team, so you can conduct the research yourself in the future. Customer insights is like a muscle you need to train - and it will make your business stronger.
Project success tracker
We provide a proven framework of success metrics and KPIs to track early stage product development. So you can make data driven go/ no go decisions and keep your leadership team in the loop.
Custom GPTs
You will have access to a growing library of Custom GPTs:
1. Interview Question Generator - to save you hours of thinking time when creating questions based on what you want to test.
2. Your Customer Avatar - to accelerate team discussions about the customer need. Just ask your GPT, which has been fed with all the research knowledge and insights from our work.
More coming.
HOW WE ENABLE YOU
Bonus resources & training for long-term success
Not ready yet?
Receive customer insights tools & example case studies to your inbox!
FAQs
What resources will we need to provide for the sprint?
-
What is a customer insights service, and how can it benefit my business?A customer insights service helps you understand your customers' needs, pain points, and behaviours through systematic research and analysis. By leveraging these insights, you can make informed decisions for product development, marketing strategies, and customer retention, ultimately driving growth and reducing the risk of launching products that miss the mark.
-
Who is this service for?Our service is designed for B2B SMEs and startups, particularly product and marketing leaders, who recognise the importance of customer insights but lack the time, resources, or expertise to conduct thorough research themselves. If you’re looking to launch new products, understand customer churn, or optimise marketing outreach, this service is tailored for you.
-
How do you ensure the insights are actionable and relevant?We work closely with your team to understand your specific business objectives, challenges, and target market. Our approach includes personalised interview scripts, in-depth customer conversations, and meticulous analysis. We focus on uncovering not just what customers say, but the underlying motivations and pain points that drive their behaviour.
-
How is your service different from other customer research agencies?We specialise in B2B markets and complex industries, with firsthand experience as product leaders who have successfully launched new products. Our four-week sprint is tailored for SMEs and startups, providing a hands-on, 'done-for-you' approach that delivers actionable insights quickly, so you can make strategic decisions with confidence.
-
How long does the customer insights process take?Our service typically runs over a four-week sprint. During this time, we conduct stakeholder mapping, customer outreach, interviews, and analysis to deliver actionable insights. We focus on providing results quickly and efficiently to support your decision-making processes.
-
How much involvement is required from my team?Minimal involvement is required. We handle the heavy lifting - from outreach to interviews and analysis. We may need some input during the initial stage to align on goals and targets, and occasional check-ins to keep you updated on our progress. This way, you stay informed without adding extra workload to your team.
-
How do you find and engage customers for research?We use a mix of outreach methods tailored to your target market, including email campaigns, LinkedIn outreach, and leveraging existing customer databases. We will discuss the most appropriate strategy when we set the project objectives with you and align on the outreach messaging to not harm your brand or disclose information that you do not want to.
-
Will this service disrupt our relationship with our sales team or channel partners?Not at all. We handle the research process with care, ensuring transparency and collaboration with your sales team and channel partners. Our goal is to complement their efforts, and we always seek their input when planning customer outreach to avoid any conflicts.